WDI Partners
WDI Careers
Do What You Love, Everything Else...
We're on a mission to empower entrepreneurs and small-to-midsize businesses by handling the business infrastructure so they can focus on growing the core business.
WDI is building the 'do it for you' business infrastructure: a single coordinated team and platform that centralizes admin, compliance, financials, technology, marketing, media, events, branding, design, merchandising, and training solutions.
We don't just offer services we're building a multi-vertical infrastructure and services platform with proprietary technology, proven playbooks, and growing strategic partnerships.
We are here to be the "back-end team for front end-success" for businesses & entrepreneurs
We'll Do It LLC
The Infrastructure for Small & Midsize Business
An investor presentation for a multi-vertical infrastructure and services platform empowering entrepreneurs to do what they love while we handle everything else.
The Problem: Entrepreneurs Are Drowning in Overhead
Small business owners are buried in administrative tasks that drain their time, energy, and resources pulling them away from the work that actually grows their business.
87%
Time Drain
Of small business owners spend 15+ hours monthly on administrative tasks roughly $5,000/year in lost opportunity cost.
63%
Costly Mistakes
Of small businesses face penalties due to administrative errors or missed deadlines, averaging $3,200 per incident.
73%
Tech Struggle
Of small businesses report significant challenges adopting and integrating new administrative technologies without expert guidance.
The administrative burden is the #1 reason entrepreneurs can't scale.
Our Solution: One Team. Every Service. One Platform.
We'll Do It LLC delivers a hybrid model human expertise backed by proprietary technology giving businesses a single coordinated operating system instead of a patchwork of vendors.
Business Administration & Compliance
Entity setup, licensing, regulatory compliance, and all foundational operational needs.
Financial Services
Bookkeeping, tax preparation, financial reporting, and strategic planning.
Technology Solutions & Development
IT infrastructure, software integration, ERP/CRM implementation, and technical support.
Training & Implementation
Onboarding, process training, and playbook deployment across your team.
Marketing, Media & Branding
Digital marketing, media production, brand identity, design, and advertising.
Events, Merchandising & More
Event support and solutions, branded merchandise, and additional business services.
"We don't just offer individual services we provide a fully coordinated operating system that handles everything a business needs to run and grow."
What We've Already Built
WDI has moved well beyond concept. We have a live multi-site ecosystem, proprietary technology infrastructure, strategic partnerships, and early revenue all built before a formal raise.
welldoit.solutions
Primary client-facing site & services overview
affiliates.welldoit.solutions
Affiliate program & partner revenue channel
careers.welldoit.solutions
Careers and recruiting funnel
partners.welldoit.solutions
Partner/vendor enrollment & management
investors.welldoit.solutions
Dedicated investor hub
~$50K
Early Revenue
Pre-market and private client work used to build case studies and refine the operating model.
10
Service Verticals
Fully documented playbooks and processes across every major business function.
Live
Tech Stack
Internal browser/AI/MCP orchestration stack, ERP/CRM infrastructure, and operating playbooks all built and running.
Market Opportunity: Massive, Fragmented & Growing
Small Business Admin Services Market Growth
8.5% CAGR over the next five years
Fragmented Market
No dominant player controls more than 5% market share, creating a clear opening for a comprehensive, coordinated platform like WDI.
Surging Demand
42% increase in willingness to outsource administrative tasks over the past three years, with strong demand in compliance, bookkeeping, and technology.
Digital Transformation Gap
Small businesses need technology-enabled solutions but lack the expertise to implement them exactly the gap WDI fills.
$5T+ Succession Wave
Tens of millions of baby boomer-owned businesses will transition ownership over the coming decades, creating a massive, long-term opportunity for WDI's operating and transition support services.
The small business administration services market alone is growing at 8.5% CAGR and WDI's multi-vertical model positions it to capture value across several adjacent markets simultaneously.
Strategic Footprint: Phoenix & Beyond
WDI has established a deliberate physical and partnership presence in the Phoenix metro area positioning us at the intersection of production, technology, education, and media.
Tree House Creations & Legend Studios
Strategic partnership and leasing agreement at 2321 E. University Dr. for production and event space. Anchors WDI's media production and event solutions capabilities.
TD SYNNEX
Strategic partnership enabling access to enterprise-grade facilities and scale for technology solutions delivery.
Million Dollar Teacher Project
Invitation to work alongside them at their facility in the Desert Financial building (44th St & Washington) strategically located near the airport and major media outlets including ABC, iHeartRadio, and SiriusXM.
These partnerships are not aspirational they are active, structured agreements that expand WDI's operational capacity and market reach from day one.
Business Model: The WDI Growth Lifecycle
Our subscription model guides clients through a deliberate 5-stage growth journey from launch to enterprise delivering predictable recurring revenue while deepening client relationships at every stage.
1
Business Starter
$250/month + $250 onboarding
Launch
For entrepreneurs ready to form, comply, and launch their brand online.
  • Business Formation w/ EIN
  • Strategic Business Plan
  • Compliance Monitoring & Legal Shield
  • Domain, Website & Email
  • Lead Gen System & CRM
  • SEO & Brand Guidelines
  • Social Media Management
  • $100/mo WDI Rollover Spend
  • 10% off Additional Services
2
Business Essentials
$500/month
Strengthen
Deepen operations as revenue and complexity grow.
  • Everything in Business Starter
  • Strategic Financial Plan
  • Enhanced CRM & Business Phone
  • Expanded SEO & Local Listings
  • $200/mo WDI Rollover Spend
  • 15% off Additional Services
3
Business Professional
$1,000/month
Scale
Capital readiness, licensing, trademarks, and campaign-level marketing.
  • Everything in Business Essentials
  • Strategic Funding Plan
  • Business Licensing L2
  • Legal Shield Business+
  • Trademarks & Press (L2)
  • Marketing Campaign (PR1)
  • $400/mo WDI Rollover Spend
  • 20% off Additional Services
4
Business Max
From $5,000/month
Max Client Partnership
WDI becomes your IT, development, and growth team.
  • Everything in Business Professional
  • White-Glove Hosting, Security & Backups
  • Continuous Plan Optimization
  • Direct WDI Partnership, IT & Development
  • Engagement Band $5K–$10K/mo
  • $1,000/mo WDI Rollover Spend
5
Business Enterprise
From $10,000/month
Enterprise Client Partnership
Enterprise-scale operating rhythm with WDI as your embedded partner.
  • Built on Business Max Infrastructure
  • Enterprise-Scale Operating Rhythm
  • De-facto Partner Across IT, Dev & Growth
  • Distraction Control at Scale
  • $2,000/mo WDI Rollover Spend
Clients grow through each stage naturally creating compounding retention, expanding revenue, and a long-term partnership that deepens with every milestone.
Early Traction & Proof of Concept
WDI clients focus on what they love we handle everything else.
~$50K
Early Revenue
Pre-market and private client work generating real revenue while building case studies and refining the operating model.
10
Service Verticals Live
Fully documented playbooks and processes across every major business function ready to deploy at scale.
5
Live Web Properties
A complete front-of-site ecosystem already live: client site, affiliate program, careers, partner portal, and investor hub.
"We didn't wait for funding to start building. The infrastructure, partnerships, and early revenue are already in place this raise accelerates what's already working."
Financial Projections & Growth Targets
SMART Objectives & KPIs
Client Acquisition: 100 new clients within the first 12 months post-raise, across all subscription tiers.
Revenue Target: $1.5M+ in annual recurring revenue by Q4 2027, scaling toward $5M+ by Year 3.
Customer Satisfaction: Maintain a minimum Net Promoter Score (NPS) of 45 throughout the growth phase.
Client Economics: Target Customer Acquisition Cost (CAC) of $1,800 per client and minimum Lifetime Value (LTV) of $10,800 a 6:1 LTV:CAC ratio.
Profitability Path: Subscription model provides predictable cash flow; operational leverage improves margins as we scale across verticals.
Our financial model is built on conservative, sustainable assumptions. The subscription base provides predictable cash flow, and strong unit economics drive profitable growth at scale. Full financial plan available upon request.
Long-Term Vision & Expansion
WDI's roadmap extends well beyond a single services niche. We are building a multi-vertical infrastructure and services platform with compounding long-term value.
Premium & Enterprise Tiers
A Maximum tier for mid-size businesses requiring comprehensive, integrated support plus bespoke enterprise solutions for larger organizations with complex, multi-departmental needs.
Subsidiaries & Vertical Expansion
Future plans include launching dedicated subsidiaries across key verticals, deepening WDI's IP and market presence in each domain.
Nonprofit Engine
A planned nonprofit arm to support underserved and under-resourced entrepreneurs extending WDI's mission and creating additional community impact and brand equity.
$5T+ Succession Opportunity
Tens of millions of baby boomer-owned businesses will transition ownership over the coming decades. WDI's operating and transition support services are uniquely positioned to serve this massive, long-term wave.
The long-term upside is tied to the number of markets WDI serves, the depth of its proprietary stack and IP, and its ability to become the default operating partner for small and midsize businesses at every stage of their lifecycle.
Why WDI Wins: Our Differentiated Advantages
WDI offers investors a rare combination: a platform already in motion, with proprietary infrastructure, a defensible multi-vertical model, and long-term compounding upside.
Proprietary Tech Stack
Internal browser/AI/MCP orchestration, ERP/CRM infrastructure, and documented operating playbooks across 10 service verticals built in-house and continuously improving.
Platform, Not a Point Solution
WDI is not a single-service vendor. It's a coordinated operating system that replaces an entire patchwork of vendors with one team, one platform, and one relationship.
Built-In Growth Channels
A live affiliate program, partner portal, careers funnel, and planned nonprofit engine create multiple inbound pipelines not just a single sales channel.
Investment Opportunity
The Raise
We're seeking $3M in early-stage funding
(seed / early growth).
Working valuation band: ~$6M–$12M pre-money, with a working midpoint of ~$9M pre / $12M post on a $3M raise. This is a conservative seed-stage entry point relative to the long-term upside of a multi-vertical infrastructure platform.
Scale marketing and sales operations to accelerate client acquisition across both target segments.
Expand the team of expert service providers to meet growing demand across all 10 verticals.
Enhance the proprietary technology stack browser/AI/MCP orchestration, ERP/CRM, and automation infrastructure.
Develop additional service tiers and bespoke solutions to increase revenue per client and expand market reach.
Cap Table & Structure
Founder-Led Majority Control: WDI is founder-led, with the founder retaining majority ownership and full operational authority ensuring long-term vision and accountability.
Structured Operator Equity Program: A meaningful equity stake is reserved for key operators and contributors, structured to reward long-term commitment and performance.
Investor Pool Up to ~25%: A dedicated equity pool is reserved for current and future investors through properly structured rounds. No single outside investor will hold a controlling stake.
A conservative entry into a platform built for long-term, compounding value.
Our Leadership Team
Lesford 'LJ' McKenzie
CEO & Founder
Visionary operator with 15+ years in business operations, financial management, and strategic consulting. Built WDI from the ground up infrastructure, partnerships, and early revenue included. Retains majority ownership and full operational authority.
Braulio Barba
COO & Treasurer
12+ years in accounting and financial operations. Oversees day-to-day operations, financial systems, and compliance frameworks across WDI's service verticals.
Thaddeus Mazaheri
CSO, Secretary & VP of Marketing
10+ years in marketing and business development. Leads WDI's go-to-market strategy, brand positioning, and partner development.
"Our team has lived the problem our clients face. We built WDI because we needed it ourselves — and now we're building it for everyone."
Ready to Join the Revolution?
We're building the operating system for small and midsize business and we're inviting the right partners to grow with us. If you're ready to explore the opportunity, we'd love to connect.
Email Us
mgmt@welldoit.solutions
Call Us
480-631-4324
Do what you love. everything else. We'll do It!